
Unless you have a large budget for Pay Per Click advertising very few web sites succeed in meeting their goals if they ignore search engine optimisation This is a specialist area of mine. I can talk of Everything Exmoor because it is non-commercial and is a community web site I run in my spare time. This site gets well over 1 million visitors a year - see the month by month figures.
Given the right planning, development and strategy any web site can get good visitor numbers